Market-ING Things

Alright, so maybe you know, maybe you don’t. Marketing research can consist of a variety of differing aspects such as direct marketing research, consumer behavior, surveys, etc. Well, there’s also a branch of online marketing devoted to monitoring the click flow of a site; essentially, keep track of where your mouse goes, what it clicks on, and what you type where. That’s when I stumbled upon this: crazyegg.com.

Simply put, I think it’s amazing. You can do a great number of things with this service ranging from “heat sensing” in which they mean that you can see a sort of heat trail of every time someone clicked somewhere. The more people that click on a spot, the hotter it gets on the scan. There’s also confetti, which essentially shows the various clicks but also provides you with information about the user themselves! That really opens the door to entirely new approaches of researching market base and comparing it with the way their mind is compartmentalized in regards to surfing your site specifically and adapting it to meet their most salient patterns!

AMAZING!